Apple announced a Red variant of the iPhone 7 and 7 Plus in its support to build an AIDS-free generation. The Cupertino firm has been in partnership with RED since 10 years supporting HIV/AIDS programs that provide counselling, testing, and medicine to prevent transmission of HIV from mother to her unborn child.

In another effort to raise funds for the program, Apple is releasing the iPhone 7 and 7 Plus RED Special Edition in 128GB and 256 GB models at $749 (approx. R49,000) and $869 (approx. 57,000) from Apple’s website and stores from today, March 24. Apart from this, other Apple products including Beat Solo3 Wireless On-Ear Headphones, full iPod line of products, Beats Pill+ Portable Speaker, the iPhone 7 Smart Battery Case, and a range of accessories for iPhone, iPad, and Apple Watch are all available in the RED range.